• Top Skills You Will learn

    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics

  • Job Opportunities

    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager

  • Who Is This Program For?

    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals

  • Minimum Eligibility

    Bachelor’s or Equivalent Degree

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Post Graduate Certification from MICA and upGrad

Complete all the modules successfully and receive a Post Graduate Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India’s top marketing universities.

  • PG Certificate from MICA
  • Join MICA alumni network
  • Easily shareable across LinkedIn, Naukri, etc.
  • Valedictorian ceremony at the MICA campus

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Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Falguni Vasavada-Oza

Professor

She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.

Sakhee Dheer

Digital Marketing and Analytics

Sakhee Dheer leads the Digital Marketing function and analytics for Facebook’s clients in the APAC region, as she previously did for Microsoft APAC.

Vishal Jacob

Principal Consultant

Vishal is an MIT Alumnus with 15+ years of experience in digital media and marketing. He is currently the Principle Consultant to the CTO at GroupM.

Jaideep Prabhu

Professor

Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.

Karan Sarin

CMO

As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.

Dhaval Doshi

Founder

Dhaval is a serial entrepreneur with 11 years of wide-ranging experience in marketing, advertising and e-commerce.

Siddharth Deshmukh

Professor

He graduated as a “first MICAn” in 1996 and returned to his alma mater as a faculty. He co-created MICA’s Digital Communication Management (DCM) specialisation.

Rajneesh Krishna

Professor

Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.

Sujoy Golan

Vice President and Head of Marketing

He is an alumnus of VIT and IIM Kozhikode. With over 10 years of experience, he has worked at high-growth mobile, e-commerce and ad-tech companies.

Anita Basalingappa

Professor

Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.

Michael Leander

CEO

An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.

Jay Trivedi

Professor

Dr Trivedi has a decade-long corporate experience with India’s leading media companies, such as HT Media, Radio One and The Indian Express.

Apurva Chamaria

Chief Revenue Officer

Apurva Chamaria headed corporate marketing at HCL Tech for 4+ years before joining the SaaS provider Rategain as its CRO.

Kavita Jhunjhunwala

Founder and Digital Lead

Kavita co-founded Avocado Digital, which offers strategy consulting services and marketing solutions for digital brands and e-commerce.

  • 180

    Hours of Content

  • 15

    Case Study and Projects

  • 15

    Live Sessions

  • 10

    Tools and Platforms

  • Branding

  • Social Media and Content Marketing

  • Marketing Analytics

  • Marketing Communications – PR

  • Topics Covered

    Project

  • Topics Covered

    Tools Covered

    Project

  • Topics Covered

    Tools Covered

    Project

  • Topics Covered

    Tools Covered

    Project

Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Run live marketing campaigns
  • Leverage Proof-of-Work during interviews
  • Get mentored by industry experts

The upGrad Advantage

Strong hand-holding with dedicated support to help you master Digital Marketing

  • Industry Mentors

    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement

    Student Success Mentors

    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum

    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning

    Expert Feedback

    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • upGrad BaseCamp

    • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • Group activities with your peers and alumni

    Industry Networking

    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Our Students Work at

Rahul Madana

Himanshu Choudhary

Vikesh Sharma

Karan Kher

Chandan Kumar

Saumya Sadana

Joshua Vincent Toppo

Santu Dev

Over 100 Careers transformed

Learn more about successful career transitions in the

Career Transition Handbook

upGrad and MICA not only helped shape my career in Digital Marketing but also helped me make a smooth career transition from Public Relations to Content Marketing and Digital Communications with a hike over 100%. The animations that were used can be improved further to enhance the learning experience.

Account Executive

Marketing Lead – Content and Communications

It really helped me to get my first job in the programmatic marketing field. I am thankful to MICA and upGrad for helping me to start my career. I am able to optimise my campaigns well. Overall, I love this course. Most importantly, it helped me to kick-start my career.

Intern

Digital Marketing Associate

The experience was great as the course modules were designed to match the current market requirements. The knowledge and deep insights from the course helped me gain confidence and become more approachable during interviews. This is how I bagged a Senior Manager Role in a reputed company.

Account Manager

Senior Digital Marketing Manager

The program has been a great value add. The way the program is structured is wonderful and it gives non-marketers like me a complete hand-holding experience to learn and transition into Digital Marketing.

Fresher

Content Marketing Executive

The mock interviews at upGrad was very helpful since it was catered to the kind of role I was looking to get into. The feedback was extremely useful and also helped me gain confidence before the main interview.

Head-Digital Marketing

Digital Consultant

Program Fee

You can choose one or more than one specialisation based on your interest.

Branding and Communication

Social Media and Content Marketing

Marketing Analytics

Marketing Communications – Public Relations

₹ 87,750 + Taxes

No Cost EMI available

View Plans

Total Duration

6.5 Months

Our Hiring Partners

Opening the doors to the best in the industry

Career Transition Handbook

Learn more about successful career transitions from PG Certification in Digital Marketing & Communication

Download Now

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