For those of us living and breathing the digital marketing world, we’ve known for a long time how effective digital marketing can be. You will get results that you just can’t get anymore from traditional marketing tactics.

Digital marketing is just marketing…

But if you’ve never used digital marketing, it can seem like you are taking a massive step into unknown territory. There’s lots of confusing new tactics, people keep talking in acronyms, and funnels seem very important.

You should know up front. You are taking a massive step in the direction of business success.

Print ads, radio spots, and direct mail may sound sexy, but with today’s connected consumer, these tactics don’t make much of an impact on traffic numbers, sales volume, or order values.

That’s why successful businesses rely on digital marketing.

So I’m here to tell you what digital marketing is, how it’s done, and how you can benefit from these tactics that have been proven to raise sales and boost profits.

Digital Marketing Defined

Let’s start with the basics…

What is digital marketing?

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

That’s the formal definition.

But honestly, digital marketing is just marketing.

And rule #1 in marketing is to make the right offer at the right time in the right place. You need to connect with your customer where they are.

It’s no surprise that today’s consumers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.

That’s why, for better marketing results, you need to be online too—getting people’s attention, building interest in your products and services, and driving sales with digital marketing.

And it works so well, marketers don’t think of it as an alternative to “traditional” marketing. They’re just excited about the results they’re able to generate.

How Digital Marketing Works

Digital marketing works by creating touch points, or points of interaction, in a variety of digital channels—like Facebook, search engines, email, and YouTube—to build a relationship with prospects.

(RELATED: Your Digital Marketing Strategy Template (AKA The Customer Value Journey))

All of these touches build familiarity and trust, so when people are finally ready to buy, they look to you first.

But there’s more to it than that.

Rule #1 in marketing is to make the right offer at the right time in the right place.

Digital marketing isn’t only about “being there” when your customers are ready to buy. It’s about creating the desire to buy and persuading them to buy sooner (and possibly more often).

It’s also about being more than a merchant. Through digital marketing, you can actually become a guide and a trusted friend—so when you make a recommendation, people are eager to listen (and buy).

What does this look like?

Let’s look at a couple of examples.

Say you decide you need a new juicer. Typically, when you start thinking about buying something, you don’t run to the store and buy the first product you see. You do some research first.

You begin by searching the Internet to learn what your options are.

digital marketing example of google search for juicer

Initially, you’re looking for the best brands and the best prices. And once you have an idea of what your options are, you look for reviews, ask friends and family for their opinions, compare features, and evaluate case studies.

That’s one scenario. Another could be kicked off with an email.

Let’s say you’ve signed up to receive emails from a blog that talks about natural health. One day, they send you an email that links to an article with juicing recipes. You click through, read the article, and realize your juicer won’t handle the leafy greens they recommend.

Conveniently, in the article, there are links to juicers that can do the job…

digital marketing example of blog post about buying a juicer

…and you’re intrigued. But you’re not ready to buy yet. You still want to do research before buying.

Just as you did in the first scenario, you start searching on the Internet…

…Comparing prices…

digital marketing example of search for specific juicer brand

…Reading reviews…

digital marketing example of reviews for juicer

…And looking for expert opinions…

digital marketing example of expert reviews

Only when you feel you’ve got enough information will you buy—and usually from the brand that gave you the best information.

(NOTE: Before you get started, you need to know who your ideal customer is, where they are, and what they will buy. Not sure who your customer avatar is? Sign up for DM Insider for FREE and get your Customer Avatar Worksheet right now!)

Customer Avatar

The Key to Digital Marketing Success

Remember, digital marketing is designed to give consumers the information they need when they need it, so that they turn to you first when the time comes.

As mentioned before, that takes building a relationship. And there are many ways you can do this

You want to strategically integrate all available tactics…

Some of the tactics you could use are:

  1. Content marketing
  2. Advertising
  3. Social media
  4. Email
  5. Search marketing
  6. Website analytics
  7. Conversion rate optimization

(NOTE: Learn more about all those tactics in our Ultimate Guide to Digital Marketing)

But you don’t want to randomly adopt digital tactics or focus exclusively on a single one.

You want to strategically integrate all available tactics to provide relevant, useful information that answers your customer’s questions and deepens their relationship with you.

And ideally, you’ll deliver this value at every stage of interaction you have with your customer.

Do that, and you’ll take customers seamlessly on a journey: from awareness to engagement to conversion and beyond.

Here at DigitalMarketer, we call that the Customer Value Journey, and it looks like this.

Customer Value Journey that every digital marketing customer goes through

Does it Work?

Like gangbusters!

Traditional marketing was time consuming, difficult to track, and expensive. Which is why digital marketing has completely changed the game.

Using digital tactics, you can engage directly with your customers—so you’re never a cold, impersonal company.

To start out, digital marketing is easier. It gives you multiple channels where you can connect with people. And you can have conversations with them in real time, so you can answer their questions and overcome objections as they arise.

But that’s not all.

Digital marketing is also faster. Gone are the days of massive print runs and mailouts. You can write an email campaign in the morning and send it out on the same day.

And within minutes, you can know whether it’s working, because you can track opens, clicks, and sales as they happen. That means you can make changes faster and save time if something isn’t working.

And finally…

Digital marketing is more effective. There’s a transparency that didn’t exist with traditional marketing. Using digital tactics, you can engage directly with your customers—so you’re never a cold, impersonal company.

Which means you can build real relationships… improve engagement and trust… and convert buyers into fans who can’t get enough of your products.

Bottom line, digital marketing shortens the journey from stranger to buyer and boosts the lifetime value of each and every customer.

Transforming the Vendor-Customer Relationship

One of the keys to digital marketing’s power is its ability to transform faceless businesses into real friends.

Traditionally marketing was selfish. By default, it was a one-way conversation, with businesses blaring their message but never listening. And it forced potential customers to conform to whatever communication format or channel a business preferred.

Digital gives consumers options. Which means you can customize your customer’s experience.

Do they prefer connecting on Facebook or Twitter? You can build a thriving community on the social media sites your audience likes best.

Do they prefer watching videos or reading blog posts? You can package your content in text and video formats and let them choose what to view.

Do they want to hear from you daily or weekly? Or do they only want to hear about specific topics? You can segment your lists of customers to make sure people hear from you when and how they prefer.

Bottom Line

Digital marketing hasn’t just changed marketing. It’s improved it.

In less time and with less effort, you can get far better results.

And learning the strategies is easy. Read The Ultimate Guide to Digital Marketing for an overview of the 7 core tactics you’ll use.

Then you can build your own digital marketing machine—and start seeing real results right away.

(NOTE: Before you get started, you need to know who your ideal customer is, where they are, and what they will buy. Not sure who your customer avatar is? Sign up for DM Insider for FREE and get your Customer Avatar Worksheet right now!)

Customer Avatar


Now more than ever, the best free blogging sites like WordPress, Wix, Weebly, Ghost, Medium and more are all helping millions of new bloggers to build visually appealing websites without ever having to learn to code.

Because building a blog has gotten so much easier in recent years, here are my picks for the ten best free blogging sites you should use to create your first site and lay the foundation for what’s to come in your blogging journey.

Blogging has a long and rich history. Since 1993, people have been creating blogs that interest them, generate income or help promote their main businesses.

Since you’re here on my blog, I’m guessing you’re interested in starting a blog of your own.

You may have a calling deep to blog about a personal passion. Or, you may want to start a niche blog as a side hustle to make money blogging outside of your day job. Whether you want to create a blog for family pictures, for monetization, or to let the world know about your passions—chances are, you don’t want to spend a lot of money to get things started.

While there are a lot of blogging platforms available today, not all of them are free. A free blogging site, however, allows you to experiment without creating a financial strain. It’s an excellent way to get creative and find your voice without spending much of anything aside from your own time up front.

If you want to use a free blogging site to power your blog, I’ve compiled my list of the 10 best free blogging sites you can get started with right away.

10 Best Free Blogging Sites to Build Your Blog for Free in 2020

  1. WordPress (Self-Hosted)
  2. Wix
  3. WordPress.com
  4. Weebly
  5. Medium
  6. Blogger
  7. Ghost
  8. Tumblr
  9. Joomla
  10. Yola

Disclosure: Please note that some of the links below are affiliate links and at no additional cost to you, I’ll earn a commission. When you purchase one of the products I recommend using my one of my affiliate links, the company compensates me, which helps me run this blog and keep my content free of charge to you. Know that I also only recommend products I personally stand behind.

Once you’ve done your research and are ready to build a profitable blog—head over to my ultimate guide to starting a blog.

Want to Start Your Blog (the Right Way)?

Check out my ultimate guide: How to Start a Blog (on the Side).

Read Now

WordPress the Best Free Blogging Site and CMS (Screenshot)

My #1 recommendation amongst the best free blogging sites is: Self-Hosted WordPress. WordPress currently powers 34% of websites on the internet.

Self-Hosted WordPress, also known as WordPress.org, is an open-source platform to build a blog on—and it’s 100% free to use, because the creators of WordPress believe in democratizing publishing and the freedoms that come with open source.

In other words, the people who created and manage WordPress believe that people should have access to a platform where they can publish the things that matter to them—in the way they choose to do it. That’s the power of purpose behind this free blogging site.

Who is a Self-Hosted WordPress Blog for?

One of the top reasons I recommend self-hosted WordPress as the absolute best free blogging site to use, is that it’s an all around great choice for a wide range of bloggers (and different blog budgets too).

Whether you’re an absolute beginner learning what a blog is today—or running a six-figure website, WordPress gives you the best tools to make an incredible site capable of structuring a profitable blog business plan around it. Most importantly, a WordPress-powered blog can grow with you as you develop your style, branding and content over time.

As WordPress.org explains, “Many end users of WordPress are non-technically minded. They don’t know what AJAX is, nor do they care about which version of PHP they are using. The average WordPress user simply wants to be able to write without problems or interruption.”

On the other hand, they go on to say that with the many themes, plugins and access to coding (if you want), those bloggers who are more technically minded also have the freedom to make their own websites however they want.

Whether you’re brand new or a seasoned blogger, WordPress is more than likely your best choice of free blogging sites—hands down.

General Information About Self-Hosted WordPress

WordPress.org (also known as self-hosted WordPress) is an open-source content management system (CMS) created in 2003 with the goal of giving the world a truly free blogging platform. Open-source means software that’s offered freely and can be modified by others. CMS is a software or program that lets you create and manage your digital content.

WordPress is completely free to use, but you will need to sign up for a paid monthly web hosting plan and purchase a domain name in order to use it (i.e. self-hosting).

We’ll go into more detail about web hosting below, but it’s important to note that it’s extremely affordable to run a self-hosted WordPress blog—think $2 to $10/mo.

What is WordPress Hosting?

Hosting refers to a company that stores your website so it can be viewed on the internet. Without it, your blog isn’t actually live and readable to others.

In order for your content to be stored and distributed properly, you need what’s called a server. A web server is connected to the Internet and it receives requests (people wanting to read your blog content) and responds by displaying the pages of your website.

A home computer is not set up for properly hosting your own website (without some serious modifications and expenses). That’s why you need the best web hosting plan from a reliable company to make sure your blog is connected to the Internet.

My personal recommendation for affordable & reliable web hosting is Bluehost. I’ve used them for years and am very happy with their services.

Bluehost Hosting for Free Blogging Sites on WordPress

Even if you choose their least expensive plan (around $2.95/mo), you’ll have a lot of great features like a free SSL certificate that makes your website ultra secure, unmetered bandwidth and a free domain name—along with their great 24/7 technical support to answer any questions you’ve got.

They’re also one of three hosting companies specifically recommended by WordPress themselves (like these managed WordPress hosting plans), and they offer an easy 1-click installation for installing WordPress as the free blogging site to power your blog behind the scenes.

Examples of Websites Created on Self-Hosted WordPress

Jane Goodall Institute

Self-Hosted Free Blog Site WordPress Used by Jane Goodall

The Pioneer Woman

Top Food Blog Pioneer Woman Built on WordPress

The Making Life

Crafting Example of a Free Blog Built with WordPress

A Look Inside Self-Hosted WordPress (Free Blogging Site)

If you log into your WordPress account and select “Add a New Post” this is the screen you will see.

There are a few plugins added onto this free example site, including Elementor and Yoast SEO.

In WordPress’ editor, you can add media, change text, add a contact form and many other things.

Where to Create New Posts Using WordPress as a Free Blogging Platform

If you want to add a new page you will go to a screen that looks pretty much identical to the add new blog post screen.

WordPress as the CMS to Blog for Free and Publish New Posts

Here you can add different things or you can use the Elementor plugin to use a drag-and-drop interface for easier viewing.

How to Move Images and Edit Content Using the Free WordPress CMS

The free version of Elementor gives you a series of “widgets” on the left-hand column that you can use to customize your site.

Pros of Self-Hosted WordPress as a Free Blogging Site

Customization and Flexibility

One of the most appealing features about self-hosted WordPress as a free blogging site, is that it is highly customizable. There are over a thousand themes to choose from and over 55,000 plugins. Many of the themes and plugins are free to use, but there are premium ones that add even more functionality as well.

With WordPress.org, you’re pretty much free to do anything you want with your blog, even embedding episode from your own podcast with easy-to-use widgets and plugins—just be sure you choose the right podcast hosting platform.

Easiest Blogging Site to Monetize on

If you’re planning on monetizing your blog, WordPress.org is a good avenue. You’re allowed to monetize your blog any way you choose. Zero restrictions.

How to Make Money Blogging in 12 Proven Ways

If you also want to use your blog as an eCommerce site, you can use a plugin like WooCommerce (one of the best eCommerce website builders on the market) to accept payments, display products and manage inventory.

It’s a Free Blogging Site That Grows With You

Unlike many of the other free blogging sites, WordPress can actually grow with you. If you find that you really like blogging and you want to take it to the next level, WordPress can take you there.

Cons of Self-Hosted WordPress as a Free Blogging Site

Hosting Isn’t Free

The WordPress blogging platform is free, but you’ll still have to pay for self-hosting. You’ll also need to pay for a domain name with WordPress.org. This may be a deterrent for you, especially if you’re looking for something that is completely free.

But, chances are as your blog grows you’re probably going to want to find a platform that offers a lot more flexibility than the other free options. Instead of upgrading with a plan like Wix or Weebly, you can find a fairly inexpensive hosting plan and develop a blog that’s exactly what you want.

Higher Learning Curve

WordPress is a good choice, even for newbies, but it does have a higher learning curve than some of our other free blogging sites like Wix or Weebly. The interface isn’t quite as easy to navigate as the other “what you see is what you get” (WYSIWYG) website builders on this list—without the right theme and page builder.

If you do want to use a drag-and-drop page builder to create your blog, I’d highly recommend Elementor. Here’s what it looks like behind the scenes:

Elementor Best WordPress Themes Drag and Drop Page Builder Example

Elementor has an amazing free version that you can use and it allows you to view what your site will look like before you hit publish.

Plus, when this page builder is paired with their Hello Elementor (free) WordPress theme, it’s a lightning fast combination that’ll get your blog off the ground quickly—and set up well for the months and years to come.


One last potential drawback to using self-hosted WordPress as your free blogging platform, is that you’re responsible for managing and maintaining everything on your blog. That includes things ensuring security plugins are safe, backups are happening regularly and updates are going live.

Some of these things may be provided for you through your web hosting plan, especially if you’re using a top hosting company like Dreamhost or Bluehost—but regardless, it does take a little bit more time to maintain than some of the other free blogging sites we’re covering here.

Wix as a Free Blogging Site to Get Started on a Tight Budget

Wix first entered the scene as a free blogging platform in 2006. Since then, it has provided a website platform to a remarkable 150 million people. It is also used in 190 countries around the world.

Wix is a website builder with a drag and drop interface. It’s a (WYSIWYG) software so you know exactly what your blog will look like before you hit the “publish” button.

They have several paid plans, but they also offer a free option.

Who Would Like Wix

Wix is a good choice for someone who wants a really easy way to start their blog for free. If you want to start a blog without having to take care of things like security, backups, hosting and so on, Wix is a good option. Wix takes care of all that for you, even on their free platform plans.

The free version of Wix would not work for someone who is looking to monetize their blog or create a more customized look.

General Information about Wix

Wix was created by three founders who wanted a “platform that empowered anyone to create their own website with no coding or design skills needed.” Hence their continued focus on providing a free blogging site option to new bloggers around the world.

In other words, they wanted to create a really easy way for people to create a blog or website.

With the free version of Wix you get:

  • Up to 500MG storage
  • Up to 500MB bandwidth
  • Customer Support

Examples of Wix Websites

If you want to start a food blog and keep it ultra simple, here’s a good example of how to pull it off on this free blogging site:

Food Blog Example that's Built Using Wix for Free

And here’s an example of a more portfolio-driven site:

Example of a Free Blog Built with Wix

These are examples that Wix highlights as what you can create with their free blogging site tools.

They’re visually very stunning, but they were likely created using Wix’s more premium plans.

A Look Inside Wix

Wix is a true drag-and-drop builder. That means you take features from the left side column and drop them directly on to the page. You can then manipulate text, images, videos, apps, and more just by moving them around.

Wix Content Editor Tutorial Screenshot

How to Edit Content in Free Wix Blog Designer

Then nice thing about Wix is you can really change any element on your pages.

One of the drawbacks of Wix as an editor though, is it does not offer the same flexibility with blogging features as it does on your more static pages.

Example of a Wix Blog Post (Screenshot)

The blogging interface is fairly basic with Wix. There are a limited number of settings for images and text making this far less appealing for a free blog site.

Pros of Wix as a Free Blogging Site

Very Easy to Use

It can’t be denied that Wix is really easy to use. With drag-and-drop for the website and the ability to see exactly what you’re getting, it’s super simple for beginners.

Completely Free (if You Stay on the Right Plan)

The free version of Wix is completely free. No need to sign up for hosting or a domain name.

Cons of Wix as a Free Blogging Site

Wix Branding and Advertising

Like WordPress.com, if you use a free Wix site, your site will have Wix branding on it (which is a standard feature of all free blogging sites).

Wix’s name will be in your URL, and there will be Wix advertising on your site.

Little to No Monetization

Because Wix uses their own advertising, they do not allow you to run your own ads on the free version. There’s also no eCommerce option for Wix’s free blogging sites.

Limited Blogging Functions

While Wix has very responsive website features that make it easy and intuitive to use, its blogging platform isn’t as strong. It’s still easy to use, but it’s far more restrictive than the regular website pages you can create on Wix.

No Site Migration

If you start your blog and decide that Wix isn’t where you’d like to stay, it’s extremely difficult to migrate away from their free blogging site. They have no easy option for site migration, so you’ll have to be more tech-savvy to transfer your content.

Can’t Change Templates

Wix has a nice selection of beautiful templates, but you’re more or less stuck with one once you’ve chosen it—a fairly common occurrence with free blogging sites like this. This is a big downfall if you have a different vision for your blog in the future, but nothing that can’t be overcome by working with their support team.

WordPress Dot Com as a Top Free Blogging Site to Use

Even if you’re new to blogging, you’ve probably heard of WordPress.

What you may not know however—is that there are two different types of WordPress. There’s WordPress.org (Self-Hosted) and WordPress.com. Both of this actually offer options to serve as one of the best free blogging sites.

I reviewed (self-hosted) WordPress.org first as our #1 pick here amongst the best free blogging sites, but now let’s talk about it’s counterpart—WordPress.com

WordPress.com has paid plans, but they also offer a limited free version as well.

Who Would Like WordPress.com

The free version of WordPress.com would work well for someone who wants to test out a blog, but isn’t too concerned with monetizing it or having access to a lot of features—at least for now. While this is common amongst the free blogging sites on the market today, it’s a pretty substantial drawback in my opinion.

For those who want a simple hobby blog, or for those who just want to see if they enjoy blogging, WordPress.com is an easy option for a sturdy, free blog site.

Another nice benefit of WordPress.com is you do have room to grow with this platform. You can purchase more expensive plans for added benefits. You can also migrate your site easily from WordPress.com to WordPress.org if you would like more flexibility in the future.

General Information About WordPress.com

WordPress.com launched in 2005 as a way to “bring the WordPress experience to an even larger audience,” and has continued to offer their truly free blogging sites as a gateway for new content creators to enter the world of blogging on a budget.

WordPress.com describes themselves as, “a hosted version of the open-source software. Here, you can start a blog or build a website in seconds without any technical knowledge.”

Instead of paying for self-hosting, the hosting plan is part of the WordPress.com experience. This is true even with the free version of WordPress.com.

The free version of WordPress.com includes:

  • Jetpack Essential Features
  • 3G Storage
  • Dozens of free themes

Examples of Websites Created on WordPress.com

Here’s a look at some of the themes available for WordPress.com:

Examples of Free Blogs Built on WordPress (Screenshot)

A Look Inside WordPress.com

WordPress.com’s interface has some similarities to the self-hosted WordPress.org version, but it’s not identical and doesn’t come with as much functionality.

Tutorial of Creating a Free WordPress Blog

Once you create a blog on WordPress.com you’ll be taken to this page. You can choose options like “stats,” “design” and “tools.”

Screen Shot 2019 08 20 at 3.54.49 PM

WordPress.com does give you access to the admin dashboard that’s used in self-hosted WordPress, but it can be a bit more confusing using both dashboards if you’re not already familiar with WordPress.

Screenshot of the Free WordPress Content Editor

Pros of WordPress.com as a Free Blogging Site

Completely Free

If you use the free version of WordPress.com, you can run a blog completely free. You don’t even need to worry about paying for a domain name as your free blogging site will be hosted at a URL like yourblog.wordpress.com.

Maintenance Free

With WordPress.com, you don’t have to worry about things like site security, updates, or hosting. These things are taken care of for you through WordPress—even on their free platform.

WordPress.com also offers live chat community support and a forum where you can ask questions.

Cons of WordPress.com as a Free Blogging Site

WordPress Branding

When you use a free WordPress.com account, your web address will include WordPress (like yourblog.wordpress.com), which is fairly common amongst free blogging sites.

While you don’t have to pay for a domain name, it doesn’t look clean and professional to have the WordPress branding. It’s also harder for people to remember your web address than if it was simply yourdomainname.com.

Limitations with Customization

WordPress.com does offer a variety of free themes and plugins that you can use with your blog. But, it doesn’t offer nearly as many as the paid versions of WordPress.com. Neither the free or paid version of WordPress.com offers as much access to plugins and themes as WordPress.org.

Little to No Monetization

WordPress.com is not a good choice if you’re planning to monetize your blog. The free version of WordPress.com may allow you to restrictively use affiliate links, but you will not be able to advertise in any other way.

Their ads are displayed on your site and you have no control over them nor do you make revenue from them.

There’s also no eCommerce option with the free blogging site version of WordPress.com.

More Difficult to Use Than Other Website Builders

WordPress.com is not an extremely difficult interface, but it isn’t as easy to use as Wix and Weebly.

The ability to switch between the WordPress.com interface and the WordPress.org admin does give you more flexibility with this free blogging site, but it makes things more complicated for new bloggers.

Weebly Free Blogging Sites to Build Your Blog On

Weebly is another extremely popular option amongst the best free blogging sites today—largely because it’s easy to use and built especially with eCommerce in mind.

Like Wix from above, this free blogging site also has a drag-and-drop feature, and is centered around a WYSIWYG page builder. It’s very user-friendly to a brand new blogger that wants to test things out using a free platform to get familiar with blogging.

Weebly starts out as a free blog site, but also offers premium plans to unlock more features, get your own blog name and allow more readers to your site.

Who Would Like Weebly?

Weebly is another good choice for a blogger who wants a really easy (free) website builder to work with.

It also has an eCommerce option so you can use it to start a small business and sell physical or digital items right from your blog.

The free version of Weebly would not be a recommended choice as a long term blog that you intend on monetizing.

General Information About Weebly

Weebly was established as a free blogging site back in 2006, the same year as Wix. Their Free Plan Includes:

  • Free SSL Security
  • 500MB Storage
  • SEO
  • Lead Capture and Contact Forms
  • Community Forum
  • Chat and Email Support

Examples of Weebly Sites

The Whiskey Ball:

Example of Weebly Site Screenshot

Detailed Engagements:

Example of a Wedding Website Built with Free Blogging Platform Weebly

These examples are featured on Weebly’s website, but they’re more than likely created with premium plans (rather than just their free blogging site features).

A Look Inside Weebly

If you choose Weebly’s free plan, you’ll get this initial option:

Screen Shot 2019 08 22 at 1.08.54 PM

For our free blogging sites roundup here, I’ve decided to choose a website with an online store to fully explore what Weebly has to offer. If you want to run only a content-driven blog, choose “I just need a website.”

Then you can choose from a number of free themes.

Screen Shot 2019 08 22 at 1.35.55 PM

Once you pick a theme you can go to the editor.

Screen Shot 2019 08 22 at 1.50.26 PM

The sidebar dash is very to ease, but it is not as intuitive or easy to use as the Wix interface. Plus, you also have a lot more customization options with Wix.

If you want to add a blog post, it’s really simple. Plus, there’s more flexibility with Weebly on this side of things, than with Wix. The same drag-and-drop options you have for your website are available with your blog posts.

Screen Shot 2019 08 22 at 1.57.51 PM

Because Weebly is focused on eCommerce, you can also add products and categories.

Screen Shot 2019 08 23 at 10.58.51 AM

Pros of Weebly as a Free Blogging Site

Completely Free

Weebly’s free version is completely free. No domain or hosting costs. A great way to get started if you want to test things out on a free blogging site with no strings attached.

Easy to Use

Weebly is really easy to use and offers the same quick set up to create posts through their free blogging platform. You can make attractive and interesting blog posts using Weebly’s free plan. The Weebly blog option has more features and customization ability than Wix’s blogging platform.

Change Themes Easily

With Weebly, you can change your themes as often as you like. You’re not locked into a theme forever, which is a nice option if you’d like to change things up after you get your blog off the ground.

eCommerce Options

There is an option to sell items right from your blog with Weebly. If you’d like to use this as a way to monetize your site, it is possible with Weebly.

Cons of Weebly as a Free Blogging Site

Weebly Branding

As with WordPress.com and Wix.com, you’ll have to deal with the Weebly branding for the free version. That means your URL will have the Weebly branding and they will run Weebly ads on your site.

Unlike the other two options, Weebly does allow you to put in a custom domain name with the free version of Weebly. You still have Weebly ads, but you will be able to use your own domain name.

Not as Easy as Wix to Learn

Weebly has a more customizable blogging feature, but the platform, in general, is not as easy or intuitive as Wix.

Limited Customization

Compared to my top pick amongst free blogging sites (WordPress.org), Weebly has far fewer ways to customize your free blog site. With only a handful of themes and apps, it doesn’t compare to WordPress.com or WordPress.org.

Medium as a Free Blogging Site to Use for Getting Started Today

Medium is unlike the other names on this list of free blogging sites, because it’s not really a true website builder.

In fact, while Medium is a free blogging site, it functions slightly more like a community of writers meets social media platform.

That being said, Medium is completely free to share your blog content on, and you can get started right away.

Who Would Like Medium

Medium is a good option for writers looking for exposure through a free blogging site that also has a large built-in community component. It would work well for a hobby blog, or to start finding your voice as a writer.

Another reason people use Medium is to give new life to the content they produced elsewhere. Since Medium has a built-in audience, some people choose to republish blog posts that they have already posted on their primary blog—to help drive traffic back to their blogs.

General Information About Medium

Medium was originally created not as a free blogging site, but rather to be a social media outlet for people who wanted to write longer posts than the ones you could find on Facebook or Twitter.

When Medium launched in 2012, CEO Ev Williams posted a blog post named, “Welcome to Medium.” In it, he explained the purpose of the platform.

“Medium is a new place on the Internet where people share blog post ideas and stories that are longer than 140 characters and not just for friends. It’s designed for little stories that make your day better and manifestos that change the world…”

“On Medium, you can contribute often or just once in a blue moon, without the commitment of a blog. And either way, you’re publishing into a thriving, pulsing network — not a standalone website, which you alone are responsible for keeping alive.”

So the main appeal of Medium is that it gives you a built-in audience—similar to when you post content on YouTube, Twitter or LinkedIn.

Example of a Blog Post Created on Medium

Here’s a post I wrote for my Medium blog a few years ago, where I sometimes republish content to attract more readers:

Medium Free Blogging Sites Article Posting Example Screenshot

There’s no need to show you multiple blog posts on Medium, because apart from different pictures or videos, the blog layouts are essentially all the same.

A Look Inside Medium

Screen Shot 2019 08 26 at 7.18.46 AM

When you start your Medium account you’ll be asked to pick topics you’re interested in.

This has more to do with the type of articles that will show up on your feed and less about your own blog.

When you start writing a blog post, this is what your initial screen will look like.

Screen Shot 2019 08 26 at 7.20.15 AM copy

These are your editing options. Here’s what it looks like once you write a headline and add a top image.

Screen Shot 2019 08 26 at 7.26.16 AM

You can embed videos directly into your blog posts on Medium.

Screen Shot 2019 08 26 at 7.26.29 AM

You can also embed social media posts like this one from my Twitter account.

Apart from those features, there’s very little you can do to change the look of your blog post or customize it.

And you can search the Unsplash media gallery to add pictures related to your blog post.

Pros of Medium as a Free Blogging Site

Easy to Learn and Publish

Medium might just be the easiest free blogging site to use out of all the options on this list. Just sign up and start writing. No need to set up a website or look for hosting. Everything is ready for you to get started immediately.

The blogging interface is also extremely easy and takes no time at all to understand.

Completely Free to Use

Medium is completely free to use. No hidden fees or upgrades needed, making it a truly free blog site.

Built-in Audience

When you publish on Medium, you’re writing to an audience that already exists. You don’t necessarily have to compete with SEO masters on Google in order to learn how to find your target audience on Medium, especially since there are hundreds of dedicated Medium publications that can feature your content (if you do some smart blogger outreach to impress them with your writing).

Cons of Medium as a Free Blogging Site

Virtually No Customization

Apart from adding images, videos, or embedding social media posts, every post on Medium looks the same. It’s like posting on Facebook—your text and images are different—but every post has basically the same layout and design.

With Medium, there are no themes, apps, or plugins to customize your posts, which does make it one of the most simple free blogging platforms on the market today.

No (Real) Monetization

Medium is not a platform you can use to monetize your blog. There’s no option for ads or eCommerce. It’s explicitly against the rules to, “advertise or promote third-party products, services, or brands through Medium posts, publications, or letters,” but you can still promote your blog content with tactics like blogger outreach.

You can use affiliate links, but you’re not allowed to create content, “primarily to drive traffic to, or increase the search rankings of, an external site, product, or service… Scraping and reposting content from other sources for the primary purpose of generating revenue or other personal gains.” One viable way to earn some income from Medium though, is to write an eBook that you can sell to your most engaged audience (done carefully on an external site, of course).

You Don’t Have a Blog of Your Own

With Medium as your free blog site, you don’t have to take care of the upkeep of a blog which could be a plus for some. On the other hand, you ultimately have no control over the content that you publish.

You do, “own the rights to the content you create and post on Medium.” But your content can also be removed for “any reason.”

Let me be clear. With Medium, you’re publishing on someone else’s website. That means they have control over the way things are presented.

They can also change the way they do things at Medium without consulting you or considering your interests… and hell, they can even go out of business one day, taking your free blog site right along with it.

That’s one of the biggest reasons why hosting your own blog (where you’re in control) is the smartest way to start a blog.

Blogger as a Free Blog Site to Use for Building a Blog for Free

Blogger is another solid (yet slightly outdated) option for free blogging sites designed for those who want a free blog to test the waters on.

Purchased by Google back in 2003, with this free blogging site—instead of actually owning your own site, you’re more-or-less renting it from Google.

Who Would Like Blogger

Blogger can be a decent option if you’re looking for a free place to start your hobby blog. However, with many more future-proof, modern free blogging sites available on the market today, I wouldn’t personally recommend going with Blogger.

General Information About Blogger

Blogger was originally created by Pyra Labs in 1999 to be a free blogging site for the masses (back in the very early days of blogging), but was later purchased by Google in 2003 as the platform grew significantly.

At one time, it was a very popular way to start a blog on a budget. Today, not so much anymore.

While there are multiple options for customization with Blogger, it doesn’t have the sophistication of more modern blogging sites.

Examples of Websites Created on Blogger

Example of Website Created on Blogger's Free Blogging Platform

A Look Inside Blogger

Here’s an example of some of the themes available with Blogger, as a free blogging site:

How to Create a Free Blog on Blogger (Screenshot Tutorial)

Your blog post editor has a number of customization options, which actually come close to what you’ll get from a better blogging site like WordPress.

Screenshot of a Blogger Article Example

There are a handful of fonts you can choose from, and you can load pictures and videos. You can also add HTML code for greater customization.

The website editor can be a bit clunky and difficult to navigate, though…

Screen Shot 2019 08 26 at 9.35.35 AM

You also have to “preview” your blog before you can see the changes you’ve made.

Pros of Blogger as a Free Blogging Site

Free to Use

You can create a blog with Blogger and you’ll have no fees. No hosting fees. You can choose to pay for a domain name which will eliminate the branding from blogspot in your URL.

Monetization Choices

Probably one of the best things about Blogger as a free blog site, is the ability to run AdSense ads on your page. You have a lot more freedom to monetize your site with Blogger than many of the other free blogging sites we’ve discussed.

Cons of Blogger as a Free Blogging Site

No Ownership of Your Site

Unfortunately, with Blogger you don’t actually own your site. That means Google can choose to shut down your site if they want to.

Not as Easy to Use as Other Options

While Blogger is fairly simple to run, it does have a higher learning curve than many of the other options. It also has a smaller payoff once you do learn how to run it.

Limited Customization

There are several different things you can change with Blogger, but ultimately it’s not loaded down with customization options.

Outdated Interface

Not a lot of people are using Blogger as a free blogging site these days, because it isn’t up-to-date with other options like we’ve broken down here already. The interface is not as user-friendly or modern as other blogging platforms.

Ghost as a Free Blogging Platform to Build a Blog on a Budget

Ghost was founded in 2013 from a Kickstarter project, with the intention of offering a free blogging site to professional writers. It has some similarities to WordPress, and like WordPress, it has a hosted and self-hosted version.

The self-hosted version is free, but (like with WordPress) does require a domain name and hosting.

Who Would Like Ghost

Ghost would work well for people who are looking for a simple, free blog site that’s specifically geared towards blogging. While WordPress began as a blogging platform, it has evolved into much more than that.

Ghost is still solely focused on blogging—not on general website production or eCommerce.

John O’Nolan, founder of Ghost has shared, “If you want a simple website with eCommerce that you use to run your business, give Squarespace a try. If you want to participate in a social network with sharing and re-posting and lots of cats, maybe Tumblr would be a better fit for you. On the other hand, if you’re looking to develop your own fully-fledged website or application with every imaginable bell and whistle, WordPress might be ideal.”

He continues, “If you want to have a simple but powerful independent publication, something that’s focused on the writing experience and giving you the freedom to be in complete control of your content, then you might find Ghost interesting.”

General Information About Ghost

Ghost exists as a free blogging site, primarily because John O’Nolan wanted to create something like WordPress that was solely for writers, while being more minimalistic and easier to navigate.

Ghost is a non-profit that is still in its infancy and still gaining its footing as a free blogging platform. While I certainly wouldn’t recommend Ghost over WordPress as a free blogging site at this point, I would keep an eye out for what they’re doing.

It also seems that they’re planning on changing the direction of their platform in upcoming months.

Here’s an excerpt from Ghost’s 2018 inside look:

“We spent a very long time trying to compete on convenience and simplicity. This was our biggest mistake and the hardest lesson to learn – because user feedback told us that this was what was most important… But it ended up being still not simple enough for the average user, and not powerful or flexible enough for the professional user — the worst of both worlds.

So the biggest takeaway after 5 years is that we have been moving, and will continue to move up market, toward professional users who value power and flexibility over ease of signup. This is where we can win compared to the competition. This is where Ghost comes into its own.”

The hosted version of Ghost has its lowest plan priced at $29 a month, so it obviously doesn’t have a free option.

Ghost is an open-source CMS though, so there is a free self-hosted version available. Signing up for that is less straight-forward than going with WordPress.org as your free blog site of choice, though.

Hosting Options for Ghost

Not all hosting companies support Ghost as a blogging platform, but here’s a list of great hosts that do:

  1. A2 Hosting
  2. Cloudways
  3. Digital Ocean
  4. HostPapa

An Example of a Ghost Theme

Screen Shot 2019 08 23 at 2.07.02 PM

A Look Inside Ghost

One cool thing that Ghost offers is an actual way of checking it out before you dive in. It’s called play-with-ghost.com

Screen Shot 2019 08 23 at 2.10.14 PM

With it, you can pick a theme, insert the admin info they provide, and actually mess around with the software for free.

Screen Shot 2019 08 23 at 2.11.35 PM

Once you’ve selected a theme, it takes you to a testing area where you can choose different options and play around with the features.

The blogging features are very clean and simple.

Screen Shot 2019 08 23 at 2.12.46 PM

Here’s a look at some of the elements you can add to your blog post:

Screen Shot 2019 08 23 at 2.16.46 PM

An example of what you can create as a blog post:

Ghost Screenshot of Free Blogging Platform Content Sample

It’s a fairly simple layout without an abundance of options. It does, however, have a feature called “markdown” which converts content into HTML code.

Like this:

Example of a Blog Post in Ghost Blogging Platform

To this:

Screenshot of Ghost Content Editor as a Blogging Platform

Pros of Ghost as a Free Blogging Site

Simple and Easy to Use

For those who want a clean space to sit and write—Ghost offers just that.

It’s easy to navigate and isn’t weighed down by a lot of extras. It’s minimalistic setup makes it easy for bloggers to sit down and write.

There’s Room to Grow

Ghost is a newer establishment so it will be interesting to see how they develop over the next few years. They may change the blogging sphere in interesting ways—like using javascript instead of PHP to run their blogging site.

Cons of Ghost as a Free Blogging Site

Not the Most Customizable Option

It’s pro is also somewhat its con, as founder John O’Nolan has noted. In their effort to create simplicity, they have missed another group of people who want more flexibility and customization.

Hosting and Domain Name Fees

As with WordPress.org, Ghost offers no completely free blogging site option, because you’ll still be responsible for your monthly hosting plan and getting a domain name.

Harder to Find Hosting Plans

Because Ghost chose to use javascript (node.js) to power their free blogging platform, it’s more difficult to find a hosting company that supports it from a technical standpoint—aside from their own hosting plans, of course.

Tumblr as a Top Free Blog Site to Get Started on

Tumblr is an alternative free blogging site that currently hosts 476 million different blogs, and it was just recently purchased by Automattic (the company behind WordPress). Like Medium though, Tumblr is a mix between a blog and a social media channel.

Who Would Like Tumblr

Tumblr is geared towards a younger generation and trends well with 18-29 year olds. It’s a fun and interesting way to share your content. Tumblr describes itself as a place where you can find just about anything, making it a fascinating blend of free blogging site and built-in community.

It’s a great choice for people who want to produce relatively quick or short content and don’t want to be bogged down by website production or the extra work involved with running your own site.

Tumblr would not be an ideal choice for someone interested in owning their own blog/website. It would also be an unlikely choice for someone starting a business, although you could use Tumblr to funnel traffic to an outside shop like Etsy or eBay.

General Information About Tumblr

Tumblr was created as a free blog platform in 2007 by David Karp. Sometimes Tumblr is referred to as micro-blogging, which is what Instagram, Facebook, and Twitter are. But, Tumblr is more middle of the road between Twitter and WordPress. It’s multi-media and a little different than most other forms of blogging sites out there.

In an interview with TechCrunch, David Karp describes the reason he created Tumblr. “All blogs took the same form… I wanted something much more free-form, much less verbose.”

He went on to explain that some people want to create an online identity without learning the process of website building. He said, “It’s a commitment, you need to sit down for an hour and hammer out a post.” He believes that WordPress is the best tool for people who enjoyed writing and wanted to put in the extra time, but it was the wrong tool for those who didn’t.

Tumblr describes their platform this way: “We made it really, really simple for people to make a blog and put whatever they want on it. Stories, photos, GIFs, TV shows, links, quips, dumb jokes, smart jokes, Spotify tracks, mp3s, videos, fashion, art, deep stuff. Tumblr is 476 million different blogs, filled with literally whatever.”

Another compelling part of Tumblr is you can follow people on it. You can build a following through the platform and like Instagram, those people will see your new posts on their dashboard. People can also reblog your content so it gets shared and shared again.

Changes for Tumblr

As of August of 2019, Automattic, the owner of WordPress, purchased Tumblr. It’s still unclear what changes might come from this acquisition, but executives from both entities said they’re looking for ways for WordPress.com and Tumblr to share services and functionality.

Tumblr has lost popularity since its original launch, partly due to its more recent ban of adult material, but Automattic may breathe new life into this free blogging site.

Examples of Blog Posts Created on Tumblr

Here’s a fun one from NPR:

Example of a Blog Post on Tumblr (screenshot)

And here’s another example of creative Tumblr content:

Tumblr Free Blog Site Example of Post Format

A Look Inside Tumblr

Tumblr allows you to include things like gifs, audio, and quotes.

How to Use Tumblr as a Free Blogging Platform

It functions as a social media platform as well but it’s very playful in nature.

Here’s what it looks like when you first log in to your account.

Tumblr Content Editor Screenshot

You can also add videos, images, and tags.

Pros of Tumblr as a Free Blogging Site

Fun, Creative and Interesting Community

If you want to produce fun and interesting content without being weighed down by website construction, Tumblr is a vibrant place to express your creativity—and one of the most widely used free blogging sites in the world.

Free to Use

Like Medium, you don’t have to pay to post on Tumblr. You’re free to do what you want on the platform without extra fees—it’s a truly 100% free blogging site.

Ability to Monetize

Surprisingly, Tumblr offers a variety of ways to monetize your blog including ads and affiliate links.

Cons of Tumblr as a Free Blogging Site

You Don’t Own your Site or Your Content

When you use Tumblr you have no control over changes made to the platform, which is one of the biggest drawbacks of using this as a free blog site. And while you own the “subscriber content” you create, Tumblr also has certain rights to it. Their privacy policy explains,

“When you provide Subscriber Content to Tumblr through the Services, you grant Tumblr a non-exclusive, worldwide, royalty-free, sublicensable, transferable right and license to use, host, store, cache, reproduce, publish, display (publicly or otherwise), perform (publicly or otherwise), distribute, transmit, modify, adapt (including, without limitation, in order to conform it to the requirements of any networks, devices, services, or media through which the Services are available), and create derivative works of, such Subscriber Content.”

On Tumblr, when people reblog your content, they also have the right to modify it. This may not be the worst thing, but if you want your original content to remain untouched, Tumblr probably isn’t your best choice.

Limited Customization

While Tumblr allows you to be very creative with the multimedia content that you share, especially amongst free blogging sites, the outlet itself is very standard. You don’t have the flexibility to extend your features or add custom themes.

Joomla Self-Hosted Free Blogging Site to Use on a Budget

Similar to WordPress, Joomla is also an open-source CMS. And like with running a self-hosted WordPress site, you’ll be required to purchase your domain name and hosting plan in order to fully utilize this otherwise free blogging site.

Joomla is the second most popular CMS in the world (behind WordPress) and powers around 58 million websites.

Who Would Like Joomla

Joomla requires a bit more technical knowledge than WordPress and most of our other top free blog sites here today, so it wouldn’t be ideal for someone looking for a very easy (non-technical) platform.

It also has a more advanced user system, so that means if you do have the technical knowledge, there’s more you can do right out of the box.

Another selling point about Joomla is it has multilingual support built into it without adding any additional plugins.

General Information About Joomla

Joomla was originally called Mambo. Mambo was developed in 2000 by an Australian company called Miro. Eventually, the source code was “forked” into what’s now called Joomla.

Joomla was officially launched in 2005, and has had several major updates since.

If you want to increase the capability of Joomla, you can add an extension.

Joomla has five types of extensions:

1. Components

Components are like mini-applications. Most have two parts to them, an administrative side and a site side.

2. Modules

This extension is used for page rendering. A footer or a login would be examples of modules.

3. Plugins

Plugins in Joomla refer to a function that triggers an event. This could be something like adding a form to your site, adding shortcuts, or adding an extra authentication method.

4. Templates

A template is the way the website looks. It changes the way the component and the modules will be viewed.

5. Languages

Extra languages are already built into the core Joomla package, but more can be added with an extension.

Hosting with Bluehost

Joomla also requires you to self-host your website, which technically pushes it a little away from being a completely free blogging site. I highly recommend using Bluehost for your Joomla hosting as well. Bluehost currently hosts over 85,000 Joomla sites, and it gives you a 1-click installation option immediately after signing up—but you can check out my compilation of 25 honest Bluehost reviews and make that decision for yourself.

Examples of Websites Created on Joomla

Harvard’s Graduate School of Arts and Sciences:

Harvard Website Built on Free Blogging Site Joomla Screenshot

The Hill (a politics news website):

Example of a Joomla Built Blog Screenshot

Pros of Joomla as a Free Blogging Site

Great Multilingual Options

Joomla is a great choice for people searching for a way to translate their website into many different languages.

Customization and Flexibility

Joomla allows you to do many things with your website and blog. You’re not locked into a particular theme or minimal set of features. This level of flexibility gives you the ability to grow your blog.

Good for Monetization

With Joomla, you can monetize your site however you like, even as a free blogging platform which is an attractive feature. You can include ads, use affiliate links, and sell products as you see fit.

Joomla has eCommerce extensions like Eshop and J2Store that you can use to set up shopping carts and add products.

Cons of Joomla as a Free Blogging Site

Requires Moderate Level Tech Skills

If you’re brand new to site building and blogging, Joomla would probably not be the best choice for you. Someone who has some running knowledge of coding would do better with this free blogging site.

Cost for Domain and Hosting

The Joomla CMS is free to use, but you will still have to pay for your domain name and hosting.

Some Compatibility Issues

Some of the plugins with Joomla have compatibility issues. These could be resolved by someone with more extensive coding experience, but is not a reasonable avenue for people with limited coding knowledge.

This frustration is compounded by the fact that many of the plugins are not free, so you’re paying for a plugin that is incompatible with other plugins you’ve installed.

Site and Security Maintenance

Again, with any CMS, the onus is on you to make sure that your site is secure and properly maintained. If you’re looking for a very easy way to maintain your site, you may prefer something like Wix or Weebly who do the background work for you—even on some of their most basic free blog site plans.

Yola Free Blogging Site Homepage Screenshot and Example

Yola is a free blogging site that’s fairly easy to use, with a drag-and-drop feature. It’s WYSIWYG, straightforward and it doesn’t take long to learn & use.

Who Would Like Yola

I personally wouldn’t consider Yola’s free version as the best free blogging site to go with. While it does give you access to some nice responsive templates, the free version is very limited and doesn’t quite stack up against the other free blogging sites we’ve compared in this list.

The ability to use your Yola site as an eCommerce space is probably one of its more alluring features. Unfortunately, this is not available with the free plan.

Most importantly, you can’t create a blog directly on the Yola site. You can only create a blog by integrating an already existing Tumblr blog.

With these things in mind, I would only recommend the free version of Yola’s a way to play around with website building or to determine whether you’re interested in paying for a higher premium plan.

General Information About Yola

Yola began as a free blogging site in South Africa during 2007. The company is located in Cape Town and currently has over 12 million users.

Yola has around 80 templates — one minor issue with their templates is they are not categorized in any way. So you’ll have to determine if you think the template works for the site you’re trying to create.

The Sitebuilder is available in six languages including English, French, German, Italian, Portuguese, and Spanish.

Their goal is, “Making it easy for you to get your business online.”

With a free plan you get:

  • 3 Pages
  • 1GB bandwidth
  • 1GB storage
  • Yola subdomain

An Example of a Website Created on Yola

Transportation Children’s Center:

Example of a Free Blog Built on Yola

A Look Inside Yola

Screenshot of Yola Tour

Yola allows you to choose a template to start with designing your blog. You can even choose a blank template if you’d like to start from scratch.

Example of Free Blogging Site Yola Built Blog

Here’s what the editor looks like with the chosen template. In order to get started, you can remove the standard pictures and exchange them for your images.

Yola Editor Example of a Free Blog Site in Progress

There are a lot of things you can customize on Yola including font, color, alignment etc.

Yola Editor Screenshot of Free Blog Site in Action

You can drag-and-drop widgets into place, but they do have to land in a predetermined area.

This can be a little restrictive if you have a different vision of what your blog should look like in your mind.

Pros of Yola as a Free Blogging Site

Fairly Simple to Use

Yola has a low learning curve and it doesn’t take a lot of time to start putting together a website.

Free to Start

You can start using Yola right away without paying for anything, but will have to upgrade to remove Yola branding, add multiple pages to your site or sell products online.

Customization and HTML

Yola does offer quite a few customization choices for a free blogging site and you can add coding for additional features. They do explain that your coding may conflict with their Site builder at times, so that’s something to be aware of.

Cons of Yola as a Free Blogging Site

Yola Branding

With the free plan, you will have a prominent Yola ad on the footer of your page.

Only Three Pages

If you’re using the free plan with Yola, you are only able to have three pages total.

No In-House Blogging Options

Possibly the biggest problem with Yola is you cannot run a blog straight from the editor. You would instead have to create a blog on Tumblr and integrate it into your Yola site.

Have to Upgrade to Add a Store

Yola does have quite a few attractive eCommerce features, especially for a free blog site, but you’ll have to upgrade to use them. You can’t add a store with the free package.

Which Free Blogging Site is Best For You?

Which free blogging site matches what you’re looking for is ultimately up to you.

If you’re looking for an extremely simple way to start a blog and aren’t concerned about making a profit with your site, something like Wix as a free blogging site might be your speed, at least from a starting point.

If you want something fun and a little unusual with a built-in community, you may want to choose Tumblr.

For the top one-size-fits-all answer to which of these blogging sites are best though… I would only recommend self-hosted WordPress as the way for you to start your blog today—especially if you eventually want to touch the lives of lots of readers or build a business around your blog.

WordPress gives you the greatest potential to grow as a free blogging site (without forcing you to migrate your site soon after you get started). On WordPress.org you can start a simple hobby blog or build a profitable business. And for those who want something easy to start, you don’t need any tech experience at all.

A self-hosted blog on WordPress has by far the greatest potential for bloggers who want to build a real business—and you can keep your blogging costs down to around $5.00/mo with the right cheap hosting plan, too.

Once you’ve done your research and are ready to build a profitable blog—head over to my ultimate guide to starting a blog.

Want to Start Your Blog (the Right Way)?

Check out my ultimate guide How to Start a Blog (on the Side).

Read Now


Microblogging is a combination of blogging and instant messaging that allows users to create short messages to be posted and shared with an audience online. Social platforms like Twitter have become extremely popular forms of this new type of blogging, especially on the mobile web — making it much more convenient to communicate with people compared to the days when desktop web browsing and interaction was the norm.

These short messages can come in the form of a variety of content formats including text, images, video, audio, and hyperlinks. The trend evolved around the later end of the Web 2.0 era after social media and traditional blogging merged to create a way that was easier and faster to communicate with people online and keep them informed about relevant, shareable information at the same time.

You may be using a microblogging website already without even knowing it. As it turns out, short but frequent social posting online is exactly what most people want, given that so many of us browse the web from our mobile devices when we’re out on the go and our attention spans are shorter than ever.

Twitter is one of the oldest and most well-known social platforms to be put under the “microblogging” category. While the 280-character limit still exists today, you can now also share videos, articles links, photos, GIFs, sound clips, and more through Twitter Cards in addition to regular text.

Tumblr takes inspiration from Twitter but has fewer limitations and more features. You can certainly post a lengthy blog post if you want, but most users enjoy posting lots and lots of individual posts of visual content like photosets and GIFs. 

Instagram is like a photo journal for wherever you go. Rather than uploading multiple photos to an album the way we used to do via the desktop web on Facebook or Flickr, Instagram lets you post one photo at a time to show where you are and what you’re doing.

Why would anyone want to start posting on a microblogging site? If you’ve been hesitant to jump on a site like Twitter or Tumblr, here are a few reasons to consider trying them.

It takes time to write or put together content for a lengthy blog post. With microblogging, on the other hand, you can post something new that takes as little as a few seconds to write or develop.

Because microblogging is such a popular form of social media and information consumption on mobile devices, it’s worth being able to quickly get the gist of the post in a short, straight to the point format without needing to read or watch something that takes too much time.

Traditional blogging involves longer but less frequent posts while microblogging involves the opposite (shorter and more frequent posts). Since you’re saving so much time by focusing on just posting short pieces, you can afford to post more frequently.

Most microblogging platforms have been designed to be easy and fast to use. With a simple tweet, Instagram photo, or Tumblr post, you can update everyone on what’s going in your life (or even in the news) at this very moment. 

Besides being able to communicate better with more frequent and shorter posts, you can also use microblogging platforms to easily encourage and facilitate more interaction by commenting, tweeting, reblogging, liking and more. 

Last but not least, microblogging wouldn’t be as big of a deal as it is right now without the growing trend toward mobile web browsing. It’s too hard to write, interact and consume lengthy blog posts on a smartphone or tablet, which is why microblogging goes hand in hand with this newer form of web browsing.


Marketing methods have evolved over the years as the way customers consume information changes. Radio advertising led to television advertising, which then evolved into the digital marketing tactics we see seemingly everywhere today.

While TV remains one of the prime advertising fields for many businesses, the shift to digital marketing has allowed advertisers to reach a worldwide market by targeting customers online. As this field continues to grow at a brisk global pace, it is no surprise that the number of digital marketing jobs has also increased. Here, we take a look at why digital marketing matters and what career paths are available in the field.

Why Lean Toward Digital Marketing?

With advanced growth in marketing technologies, companies are trying to maintain their revenue flow either by adding online components to their brick-and-mortar stores or combining various digital marketing strategies to join the lucrative online marketplace.

Because most people today use smartphones and research products online prior to making purchases, it has become vital for these businesses to have digital marketing plans in place to attract their respective target audiences. But smartphones and online research are not the only reasons companies across the globe have turned to digital marketing. They’re using these strategies to more easily target audience segments online and through mobile—and many are seeing a significant return on investment (ROI).

  • Ease of Audience Targeting 

    With digital marketing, advertisers can use data to target audiences more easily based on factors like gender, age, location, interests, and education, and can retarget potential customers who are already familiar with their brand using different methods and messages for each audience segment. There are even advanced online marketing certifications available to help digital marketers master this art.

  • Low Investment, High ROI 

    The cost per lead with digital, or inbound, marketing is 61 percent less expensive than traditional marketing. Businesses that advertise on social media, use paid search and employ other digital strategies spend considerably less on their campaigns, largely because many use pay-per-click (PPC) strategies to keep costs down and hone in on their specific audiences. Generally speaking, their ROI is not only higher but also more immediate.

  • Reaching Mobile Users 

    There are 8.6 billion mobile connections worldwide, which is more than the world’s population. Because most of today’s smartphones have internet access, it is easier than ever for businesses to reach potential customers anywhere, anytime.

The Scope of Digital Marketing

Digital marketing has exploded over the past few years, with 88 percent of companies using social media as a primary advertising tactic. They are taking the leap into this brave new world through either business-to-business (B2B) or business-to-consumer (B2C) digital marketing:

  • B2B: To generate leads, B2B marketers rely on web traffic but also are active on social media platforms like LinkedIn and Twitter. They also often rely on PPC campaigns to reach target audiences inexpensively.
  • B2C: B2C marketers focus on improving brand awareness and attracting customers to their websites and products using social platforms like Facebook, Twitter, Instagram, and Pinterest.

In addition to social media, businesses are using paid search, email marketing, and other methods to reach new audiences.

Digital Marketing in 2020 and Beyond

Digital marketing trends continue to evolve each year as more companies enter the space and new technologies are born. Looking ahead to 2020, here are some trends that will help continue to shape this space.

Social Media Influencers

Advertisers in all sectors are connecting with social media influencers to help enhance their brands. This is proving to be an effective digital marketing strategy, largely because consumers tend to believe other consumers rather than the actual companies advertising their products. Expect more companies in 2020 and beyond to use these influencers to drive sales.

Video Remains King

In 2020, the video will remain a top strategy as digital marketers capitalize on users’ short attention spans and desire to stream rather than the read content. With 74 percent of consumers in the United States watching some form of videos online each week, live video will continue to play a significant role to connect customers and businesses for improved engagement. Most of today’s social media channels offer live video as well as video-sharing capabilities to keep up with both advertiser and user demand.

Artificial Intelligence

Artificial intelligence (AI) has allowed digital marketers to gather more productive data analysis so they can further customize the customer journey. With AI, programs are designed to help understand everything about a persona and provide results that will most likely appeal to specific segments of the population. AI also provides a more personalized experience for users, giving them customized assistance at each stage of the buying process. Part of this can be achieved through automating ads to targeted audiences using programmatic advertising. In fact, almost 90 percent of online display ads will be programmatic in the United States by 2020.

Augmented and Virtual Reality

Marketers will continue to use augmented reality (AR) and virtual reality (VR) in their marketing strategies to enhance brand awareness and satisfy customer demand. Companies like Starbucks, Nivea, and Volkswagen have led successful campaigns to offer customers a visceral experience that better connects them to their brands and products.

Careers in Digital Marketing

Digital marketers are responsible for following these trends and incorporating them into their strategies. They rely on digital marketing as a reliable, influential, measurable, and user-friendly platform – and as companies continue to explore the online marketplace for a wider reach, more jobs than ever are becoming available to meet these needs.

The average salary of a digital marketing manager is over $74,000 per year in the United States. Other high-paying digital marketing roles include social media marketing specialists, PPC specialists, digital marketing consultants, and search engine optimization (SEO) specialists. Bloggers and YouTubers can also find themselves writing and vlogging professionally in the digital marketing space.

Careers are widely available in the digital marketing space, but a solid understanding of these techniques and tactics is essential to succeed in the field. Fortunately, providers like Simplilearn offer the Digital Marketing Specialist program to help digital marketers keep up with one of the world’s fastest-growing disciplines. Through dedicated online training, marketers and learn social media, PPC, SEO, web analytics, email, and content and mobile marketing tactics to be able to launch and maintain effective campaigns.

Ready to start or enhance your digital marketing career? Enroll in one or more of our Digital Marketing Courses today to take your career to the next level!


This lesson will define digital marketing. We will explore its key characteristics as well as the media and strategies that can be used in its implementation.

Marketing Fundamentals

‘Let your fingers do the walking.’ Have you heard this slogan? If you are younger than 30, chances are you haven’t. This slogan encouraged people to use the Yellow Pages of their telephone book to find a business that would supply whatever it was they were looking for. For example, if you were looking for a dentist, you would go to the Yellow Pages and find a list of dentists in your area. Businesses could also advertise in the Yellow Pages. Well, those days are gone; people don’t look in the Yellow Pages to find a business that sells what they need. So, how are you going to get information about your business out there? You are going to have to reach your customers where they live; and they’re living online. This means you need to get savvy with digital marketing.

Digital marketing, just like any other form of marketing, is all about promoting products, building brands, developing leads, and engaging your customers. The difference is digital marketing takes place online. Digital marketing is also known as Internet marketing, e-productivity, e-commerce, interactive marketing, and e-marketing. Digital marketing integrates people, processes, and technology.

Marketing Media

What does that mean, living online or using technology? We want to do our marketing activities where our customers are more likely to see them and have an opportunity to interact with them. We want them to have access on the devices they use in their daily lives.

Here are some examples of the media we can use to get our digital marketing activities out to our customers, current or potential. The Internet can be used to market to customers through a web page or a blog. Social media is another form of digital marketing that can be implemented through sites like Facebook, Twitter, or Instagram. Marketers can also market to mobile phones, accessing customers through smartphones, dumb phones, and tablets. Electronic billboards offer another digital marketing outlet. These are found in waiting rooms at hospitals, doctor’s offices, and school hallways.

Digital Marketing Key Characteristics

No matter what media we’re using, there are some fundamental rules we need to follow:

  • Build a quality website that is engaging and responsive.
  • Have a strong social presence that encourages customers to offer feedback.
  • Display timely and relevant content that provides the key information your customers need.
  • Create compelling visuals that stay in the customers’ minds long after they’ve moved on.

And here’s a biggie:

  • Don’t annoy the customers. Don’t make your marketing activities so invasive that they actually turn customers away.

Remember that our main objective is to engage our customers in a positive way. The customer is at the center of the process, and we want to create an opportunity for the customer to have a dialog with us so that we can have a clearer understanding of how we can meet their needs.

Digital Marketing Strategies

Well, this is great, we have tools we can use for digital marketing and some rules to follow, but how do we go about creating a digital marketing plan? Pretty much the same way you develop any other marketing campaign.

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First things first, you need to set a goal. As with all marketing activities, you have to know what it is you want to accomplish. Do you want to get information out there about a new product? Do you want to find out what customers think of a current product? Decide on the objective for your marketing plan because that’s going to dictate what media you’ll use and how you use it. For example, if your goal is to let customers know about a new product you are offering, you could share information about it on your website, offer free trials on your Facebook page, and send text messages to current customers letting them know you want their feedback on the product.

Next, create a marketing funnel, which provides a clear path for the customer to follow from the first time they become aware your product exists all the way to their eventual purchase. Make sure that at every step the customer can clearly see where to go next.

Now, it’s time to develop a call to action, which is a request for contact information. You want there to be a point early on in your marketing funnel where even if the customer doesn’t buy, you still get their contact information. This allows you to develop leads.

Additionally, you’ll need to create an effective lead magnet, which is one way to lead a customer to your marketing funnel. Basically, a lead magnet is a bribe you give potential customers in exchange for their contact information. An example could be to offer a free online video, perhaps on Facebook, that has something to do with your product. During the offer, you ask for their email address. Now, you have a contact who showed at least some interest in something related to your product.

Don’t forget you can use some non-Internet strategies as well, such as short messaging service (SMS) to send text messages to customers with special deals, multimedia messaging services (MMS) that include audio and video clips, or even callback and on hold mobile ringtones when someone is on hold; give them a message. There are also marketing opportunities in e-books, optical disks, and games.

Lesson Summary

Digital marketing is all about promoting products, building brands, developing leads, and engaging customers online or using technology. Digital marketing opportunities can be found on the Internet, through social media, on devices such as smartphones and tablets, and on electronic billboards. The key characteristics of digital marketing are to build quality websites, have a strong presence on social media, make sure information is timely, relevant, and compelling without being annoying. We want our digital marketing campaign to engage our customers since they’re the central reason for our existence, and we want them to offer us feedback through dialog so that we can better serve their needs. Some of the strategies that can be used for digital marketing include setting a goal, creating a marketing funnel, developing a call to action, creating an effective lead magnet, and finding non-Internet ways to gain interest.


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I am a professional blogger, digital marketer, trainer and a college drop-out. I am the founder of BloggingX, InfoSparkle and many other online ventures. At BloggingX, I teach people how to leverage the power of blogging and content marketing to grow their online business.

I know you may be telling, there are tons of blogs teaching you how to blog. Right?

The main USPs of BloggingX:

  • Only actionable strategies (no fluff).
  • Guidance on how to build resilient blog systems.
  • Holistic explanations in systems thinking perspective.
  • Attention to details and also the abstract.
  • Advices that embrace long-termism – Authority blogging.

Ride the wave.

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“Akshay has amazing writing skills. He knows how to optimize the content both for Google and people. He knows how to captivate readers with engaging content. If you are looking for “proven and practical tips” to take your blog from zero to next level, don’t miss out reading his blog.”

“Consistently generating high-quality content and earning a loyal audience is lot harder than it looks. Akshay is the man who knows how to hit the bullseye with his incredible blogging skills.”

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The Internet wave is picking up the pace and is changing every day with new updates and newer ways to use them in practical business scenarios. Social media is the wave of digital transformation that is leaving us a lot of opportunities to discover, learn and choose the best for our businesses. Being in this industry for years, the change I have seen is overwhelming.

Some people are able to cope up, some give up in the process. But the key to crack the code of becoming an expert is, meeting the changes head on and embracing them. Motivational quotes are a nudge to people who are unsure about the industry and their ability.

So here is a series of digital marketing quotes that will give a different perspective to your digital marketing strategy.

Some people blog for themselves! They write fanciest titles, don’t do their SEO, don’t aim at growing subscribers but put a massive effort in creating content. Remember, if you are not writing your blog posts to get them discovered on Google when people search, then you are not doing it right.



The key for a content to go viral is in the content itself.




Do not forget your social life & yourself in this busy digital life.



It has become a platform to broadcast one’s social stature








Stay Updated With New Things In Digital

I send an email every Monday and That Will Overwhelm you with all new things in Digital.



Home > Digital Marketing > Digital Marketing Salary in India 2020 – Average to Highest

The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humongous worldwide web. Online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for ninjas who can navigate this space is also on the rise. 

If you are a part or wish to be a part of this fast-paced, creative, and challenging industry, then read on to know the best job roles in digital marketing and the salary trends. This post is updated in 2020 with the latest salary trends in the Digital Marketing Function.

Table of Contents

1) Digital Marketing Manager

Digital marketing managers in IT firms, Internet Companies & Digital Marketing Agencies receive the highest compensation out of all digital marketing managers in other industries. This position requires a higher level of experience, with strong knowledge in digital marketing to appropriately mentor and manage people, and also to lead them well. This job comes with a good amount of experience at various levels like Digital Marketing Lead, Assistant Manager DM.

Digital Marketing Manager Job Role & Skills

A DM Manager should be an expert at managing various online marketing functions like SEM, PPC, SEO, Content Marketing, and Email Promotions. These are some of the mandatory skills required to be a digital marketing professional and is a core of the job role. Mentioned below is the list of activities done by the manager on a regular/daily basis.

• Planning, Organising & Executing digital marketing campaigns.
• Managing Paid Marketing Campaigns, budgeting & spends on a monthly/quarterly basis.
• Good understanding of SEO, targeting areas with high search volume, and optimum conversion ratio.
• Executive Social Media Campaign, Organic as well as Paid.
• DM Manager should be an expert in Performance Marketing.
• Measure performance on all digital marketing platforms and analyze against goals (ROI and KPIs).
• Discover market trends and insights, and optimize budget and performance based on the insights.
• DM Manager should be presentable, well-spoken, marketing specialist, and should be updated with the current marketing trends. He should be an expert with numbers, with a good business understanding.

Digital Marketing Manager Salaries in India

The average salary for a Digital Marketing Manager is Rupees 8,09,777 in India. This is for a candidate with a 4 – 8 years range of experience. Some other factors like Industry, Qualification, Digital Marketing Certification, and City of residence play an important part in deciding the salary.

The salary range of a DM Manager is between 4,00,000 to 18,00,000. As mentioned earlier, there are various factors that influence the salary of an individual. For example, the salary of an individual in Tier 1 city like Mumbai is higher compared to a person with similar skills but in a Tier 2 city.

  • Source – Naukri, Payscale, Glassdoor
2) Pay Per Click Analyst

PPC Analyst or some define it as SEM Analyst, is one of the in-demand jobs for online marketing. Someone who can demonstrate the ability to reap profits equal to or greater than the investment will be quickly hired by the company. This is because after getting results organically, companies want to push their boundaries and try out paid advertising. An individual with a thorough knowledge of campaign creation and the psychology behind consumer clicks can easily get the job he/she wants and with the desired salary.

PPC Analyst Job Role & Skills

• A PPC Executive must have strong technical & analytical skills.
• He / She is responsible for managing Paid Ad Campaigns on Google Ads – Search & Display, Bing & other Ad Networks.
• PPC specialist must also manage advertisement campaigns on Facebook, Linkedin, Quora & other Social Media Networks.
• The core job involves maintenance of keyword bids, monitoring daily & monthly budget and improving quality score
• Along with the above skills, the candidate with knowledge of using analytics tools like Google Analytics or other reporting tools is preferred.

PPC / SEM Analyst Salaries in India

The average salary for a PPC Analyst / PPC Executive is approx Rupees 2,50,000 in India. This is for a candidate with around 1 year of experience. Freshers who have a good understanding of PPC, or someone who has completed a few months of internship, can also draw a similar pay package. Top Google AdWords Interview Questions and Answers

As the PPC Analyst grows in experience and knowledge, salaries can grow up to Rupees 6,00,000. The next level is a Team Leader or an Assistant Manager. There is a huge demand for efficient SEM/PPC professionals since it involves budget management. Many of the digital platforms moving towards monetization, if you are smart enough to manage Pay Per Click well, the sky is the limit.


3) SEO Specialist

No matter the new digital marketing tactics that spring up, SEO will forever be the evergreen one. A mix of customer-driven search engine optimization and subtle but intentional marketing, Search Engine Optimization is the best way to rope in sustainable, long-term, and high converting traffic. You need experience with SEO tools like SEMrush, Google Analytics, Search Console, among others. It is one of the best roles to be specialized in. 

Individually, salaries depend mostly on experience and knowledge. For a beginner, the salary may be on an average scale, but with a better understanding of the subject, the payscale just keeps rising. As a digital marketer, you will be versed in a number of skills which means you will be paid for all of them. 

SEO Analyst / Executive Job Role & Skills

• Search Engine Analyst must have a good understanding of Ranking Algorithms.
• He / She is must be proficient with Technical SEO.
• Improving user experience and complying with Search Engine Guidelines.
• Identifying the most appropriate keywords for the business, and creating informational content around those keywords is a part of the job.
• Understanding of various optimization tools like Search Console, Ahrefs, SEMRush, and Similarweb is important. Analytical tools for performance measurement like Google Analytics, Omniture, or Comscore is an added advantage.

SEO Analyst / Specialist Salaries in India

Compared to a PPC Analyst, the salary of SEO fresher is on the lower side. But this is only limited to the start of the career. The average salary for a Search Engine Optimization Executive is approx Rupees 2,20,000 in India. This is for someone with 1 – 2 years of experience range. SEO Interns are paid around 15,000 per month in cities like Mumbai, Bangalore, or Pune.

Similar to a PPC Analyst, with the growth in skills, salaries can grow up to Rupees 8,00,000. This is for a Manager level professional, with a good sense of Organic Growth. SEO professional with has proved extraordinary growth for the business is drawing a salary of 15,00,000+. The demand for SEO professionals is lower compared to PPC. This is because the majority of SEOs work to optimize the rankings on Google, whereas PPC expert is working on several other platforms like Linkedin, Facebook or Insta.

4) Social Media Marketing

Social Media is how people primarily interact with each other nowadays. Hence, even before building a website or an app, brands start creating a strong social media presence. In fact, many times it is the social media that is driving the business and is followed by a website for an online presence. To drive traffic to their pages and keep the engagement up, organizations hire social media marketers who are well-versed with the gamut of social media. If you have expertise in a specific platform, you can leverage that niche knowledge to your advantage, too. Social Media Marketing also requires knowledge of various SMM Tools like Hootsuite, Buffer, Buzzsumo to name a few.

Salaries depend on the kind of output you can generate. Social Media Professionals directly interact with their users or customers, so they have to enthusiastic, positive and in some cases a good sense of humor works very well. Beginner with these traits can quickly find a place in Social Media Marketing. Experience does matter but it is your enthusiasm that influences your career growth chart.

Social Media Analyst/Executive Job Role & Skills

• Social Media Executive must curate relevant & engaging content to reach the target audience.
• Design, create and execute campaigns on Facebook, Instagram, Twitter, etc.
• Social Media Analyst is the face of the organization on Social Media Platforms.
• The job involves engaging in dialogues & answering queries when required.
• Implementation of a proactive strategy for capturing customer online reviews and ratings.
• Monitor trends in Social Media tools, applications, channels, design, and strategy.

Social Media Executive / Specialist Salaries in India

Salary of Social Media Executive in most cases is on par or higher compared to that of PPC Executive. For a Social Media Fresher or less than 3 years experience the average salary range is Rupees 1,50,000 to 3,50,000 in India. The highest salary for an executive is around 5,00,000 and the next level on the chart is the Manager Position.

The average salary of a Social Media Manager is 5,60,000 approximately. The higher range of salary is close to 10,00,000 in India. Social Media Professionals are huge demand in Digital Marketing Agencies. Due to the diversity of the function (multiple tools & various platforms), some business functions prefer to outsource the job to expert agencies, where the Social Media professionals have access to all the required tools and expertise to manage the task well.

5) Content Marketing

Content on the internet includes everything – copywriting, blog posts, videos, podcasts, visuals and graphics, campaigns, email newsletters. To oversee these diverse forms of content, a content marketing manager is needed who can lead people with his / her domain expertise, and leadership skills. In some companies, this role is played by SEO but with humongous growth of content on the internet, this job requires a dedicated specialist. 

Content Marketing Manager Job Role & Skills

• Content Manager role involves creating, improving & promoting content to achieve our business goals.
• Content Marketing with the objective to raise brand awareness, increasing web traffic, and enhancing conversion goals.
• He/she must be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency, and positive customer experience.
• Candidates are mostly in charge of the website content, blogs, copy, and all communication from and about the business.
• Manage content distribution to online channels and social media platforms to increase web traffic.

Content Marketing Executive / Specialist Salaries in India

Salary of Content Marketing Executive is higher compared to that of SEO Executive. Since content marketers not only create the content but also promote it, they play 2 roles in a single job. For a Content Marketing Fresher or less than 3 years experience the average salary range is Rupees 2,00,000 to 4,00,000 in India. The highest salary for an executive is around 5,00,000 and the next level on the chart is the Manager Position.

Content Marketing Manager draws a decent pay scale, their median salary is Rs 6,50,000 approximately and the top range is close to 1 million rupees in India. There are vacancies for Content Marketing head as well, where the experience required is 8+ years and the salary range is between 10,00,000 to 20,00,000 rupees per annum

Salaries in Digital Marketing with respect to experience

Salaries are mentioned on the basis of experience. The latter determines your role which in turn determines your remuneration. Exceptions, of course, are always there. 

Years of experience Salary (in LPA)
Interns 10K – 15K per month
0 – 1 1.5 – 4.0
1 – 3 2.0 – 6.0
2 – 4 3.0 – 7.0
3 – 5 4.0 – 10.0
5 – 10 10.0 – 30.0

Learn more: Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert


These numbers above are not set in stone. The real influencer of your salary is the skills you have,  the mastery you have attained over them, and how quickly you grow and make the company grow as well.

The best thing about the digital marketing function is that you do not need to be working in the office. Sitting at home, or at a convenient location, you can earn the same amount – if not more – than a digital marketing office-going employee does. Ready to snag a digital marketing job of your dreams?

What is the salary of a Digital Marketing Manager?

The average salary for a Digital Marketing Manager is approximately Rs 8.0 Lacs in India. A Digital Marketing Manager in the Bangalore area is reported making Rs 15 Lacs per year. Some of the popular skills required for Digital Marketing Manager are Social Media Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Google Analytics (Web Analytics).

What is the starting salary after Digital Marketing Course?

The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.

What is the future scope of Digital Marketing?

With the increasing influence of web media, organizations are moving towards digital marketing, aiming instant result and higher profitability. The demand for digital marketing professionals is high, specifically for the ones having certification in Digital Marketing.


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